Choosing a Swiss-made watch offers a combination of superior craftsmanship, heritage, and precision. Swiss watches are renowned for their exceptional quality and attention to detail. Swiss watchmaking traditions, honed over centuries, result in timepieces that are both reliable and exquisite. In short this is why BUUR+ has chosen Switzerland to manufacture the watches. 

The country's strict regulations ensure that only watches assembled in Switzerland and using Swiss-made components can bear the prestigious "Swiss Made" label. This guarantees authenticity and adherence to rigorous standards. Ultimately, a Swiss-made watch represents a timeless blend of history, artistry, and engineering, making it a worthwhile and sound choice for any watch enthusiast.

Art. 1 Definition of the Swiss watch 

A watch is considered "Swiss" if

  • Its movement is Swiss
  • Its movement is cased in Switzerland
  • Its manufacturer carries out the final tests in Switzerland and 
  • At least 60% of production costs are generated in Switzerland.
  • Art. 2 Definition of a Swiss movement

    A watch is considered "Swiss" if:

  • It was assembled in Switzerland
  • It was tested by the manufacturer in Switzerland
  • At least 60% of production costs are generated in Switzerland, and
  • At least 50% by value of all components is Swiss-made, excluding the cost of assembly.