Inspired by the golden age of watchmaking, BUUR is the outcome of much research, theorisation and application.

The 50’s is our spiritual home. Somewhere along the mediterranean riviera between Cannes and Portofino. Sipping daiquiris with the likes of Marlon Brando, Dean Martin, Brigitte Bardot and co - we seek inspiration from accomplished individuals of the past. Using time as a medium to reflect, take note and explore, our watches are a humble representation of this period: small in size, curved glass and intimate dials are all defining traits. Swiss made and constructed in Stabio using superior materials we endeavour them to be objects reflective of previous years but designed for today’s challenges.